CultureAthleta's Middle East Launch Features Trailblazing Emirati Racer, Egyptian Filmmaker, and Saudi Athlete
American activewear brand Athleta has launched its 'My World. My Rules' campaign in the Middle East, featuring Emirati racing driver Amna Al Qubaisi, Egyptian filmmaker Salma Elkashef, and Saudi endurance athlete Lojain Alrefae. The campaign celebrates women redefining success on their own terms across various fields.
The National|November 12, 2026